Stories & insights

The Groovo Blog.

Product updates, store tips, and thoughts on making grocery shopping less painful for Australians.

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⭐ Featured post
Why we built Groovo for Australia (not the world)
The US has Instacart. The UK has Ocado. Australia had... not much. Here's why we built a product specifically for how Australians shop, park, and live.
Pawan Dhull · June 12, 2026 · 6 min read
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How it works
What actually happens between you placing an order and opening your boot
The 8-step journey your groceries take — from database record to boot delivery — explained without the jargon.
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Jamie Chen · May 28, 2026 · 5 min read
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Engineering
How we built real-time order tracking with zero polling
Deep dive into Supabase Realtime, Postgres change streams, and why we never let the client ask "are we there yet?"
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Jamie Chen · Apr 22, 2026 · 10 min read
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Product
Afterpay for groceries: what we learned from our first 1,000 Afterpay orders
Who uses Afterpay for groceries, how much they spend, and what it means for average order value. The numbers are interesting.
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Pawan Dhull · Apr 5, 2026 · 4 min read
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Impact
Planned shopping reduces food waste — why collection beats the aisle
When you know exactly what you need before you shop, you buy less. We now have the data to prove it.
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Anika Roy · Mar 18, 2026 · 5 min read
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Expansion
Brisbane is next: what we've learned about expanding to a new city
We launched in Sydney, then Melbourne. Here's what we did differently the second time, and what we're changing for Brisbane.
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Pawan Dhull · Mar 2, 2026 · 6 min read